The age of digital transformation is upon us. Knowledge abounds, access is plentiful, and we launch thoughts into cyberspace at hyper speed. For worse or for better social media has transformed the way we communicate and how we are connected. That’s why harnessing its potential can be a game-changer for any sales professional.
This is your atlas for the digital landscape that must be conquered. Various know-how for traversing this binary terrain and conveying your epic personal brand await you.
There are 6 major platforms that every salesperson should consider being active on depending on their goals and target market. LinkedIn, Facebook, Instagram, Twitter, Youtube, and Snapchat. Maybe you are shaking your head and thinking that we have lost our minds, but we are serious. You have an audience online and you need to capitalize on that fact by being present. Your Xochil Presence will consist of creating content, engaging people and prospects, and creating an overall social media presence.
Now, we are not saying that you should instantly drop your sales cadence and start a social selling campaign. That will not work. The point here is to know that being active on these platforms is part of the bigger picture. It’s part of your long-term outcomes and your personal brand. Thus, you need to develop a strategy that you can roll out slowly, one that can be measured as to judge for effectiveness. That’s why we made this course!
Ultimately, these social media platforms are tools for long-term personal brand growth. Your Xochil Presence not only builds brand awareness, but it manages credibility building and rapport while building a professional network. Over the long-run, this allows you to build strategy and measure results. In the immediate, being active on social media creates tools for prospecting, outreach and communication, and network engagement.
In this course, we break down these platforms by the audience, tools, overall outreach methods, and branding strategy. This is to say that there is no “one size fits all approach” to engaging prospects online. There most certainly are, however, guiding principles that are associated with each individual platform and with online communication in general.
In the end, this can be considered a framework for building your Xochil Presence efficiently and effectively. That is to say that the insights about video making that are found in the YouTube section are valuable across the board. Similarly, the content strategies found in the LinkedIn section are still viable on other platforms. Feel free to mix and match this insights and information as you see fit.
Going forward, one should recognize that creating a social media presence is an investment of time as much as it is a business growth strategy. You should set measurable goals that can keep you on target and create results that lead to accomplishments. Similarly, you should use the tools that are made available by each platform. But these are all things that we cover in the course.
So, let’s gander at an overview of the course…
The first thing we cover are the Seven Pillars of brand development on social media platforms and other digital channels. These act as the fundamental building blocks for long term success and they will help to ensure brand consistency and audience growth.
After the founding principles are laid, we begin to explore each platform directly.
- Filters and lenses
- Geo-location and Stories
- Branding strategies
- Building an archive
- Video production standards
- Visibility and results
- Brand building via video
- Information gathering
- Local targeting and your business page
- Outreach and prospecting
- Images count
- Content matters
- Maximizing your profile
- Finding your voice
- Engaging with others
- Messaging and connecting
- Creating content
- Optimizing your profile
Each section breaks down the most critical elements of the platform in regards to a target audience, leveraging platform relationships and communication strategies, as well as content building parameters. We also briefly explore the various tools for marketing and advertising as we bring your targeting capabilities into the 21st century.
In the end, everything will be represented digitally. So, this means you need to be able to use these digital spaces and convert network connections into real-life relationships that, then, become sustained business relationships.
It is not about how many likes your IG posts can garnish, nor is it about how big your network is on LinkedIn. Rather, it is about the ability to convert these digital metrics into physical deals and bring a digital community into tangible existence.
The first step in learning to navigate the digital topography is now…
In 1984 my Father opened the doors to his copier firm, in 1985 I was born, with toner running through my veins. The Copier Warrior exists, as a sales professional, to honor my Father’s legacy whom I lost to cancer 2 years ago. I wield a sword to fight against poor service, bad sales experiences, possessed copiers, and to protect integrity and values as the root of my relationships with my clients and prospects. My vast experiences and record setting achievements have lead me into the realm of sales training and have taken me across the United States to educate others on my methods. My purpose is to give other sales professionals confidence to lead the charge for change in their respective industries. Just as I exist to change the game in the sea of sameness that is the ever so boring copier channel.
Some choose a paradise untouched by others, an easy, quiet life that allows consistency and complacency, they reach the mountaintop, breathe in its glory, build their home and settle. But beyond that mountaintop lies the unknown, the darkest valleys, and treasures untouched. Because of this, I choose legendary.
StartA Xochil Intro
StartDon't Speak Negativity
StartIf Things Aren't Working... Change Them
StartPlay The Long Game
StartKnow The Narrative
StartRecapping Social Principles